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Consistency
Counts!
Written Sunday 08/14/05 by Joseph Rossini

Consistency is perhaps the most important quality that we humans look for in all types of personal and business relationships. Consistency nurtures security and trust, and is a quality that determines value in the marketplace. Every responsible business entity and organization strives to be consistent in the areas of reliability and performance, regarding their products and services.

For decades, companies such as IBM, Proctor and Gamble and Disney have been able to charge a premium for their brand of products and services. Individuals and companies who purchase these brands have come to expect a high degree of consistency, resulting in a feeling of loyalty to continue doing business with these companies. At the lower end of the food chain, McDonald's has built its success story by selling inexpensive meals to its clients with the same degree of consistency. You don’t expect a gourmet meal when you stop at McDonald's to eat. However, you do expect to be served quickly at their drive-through service and you expect their French Fries to taste the same in Europe as they taste in Florida or California. And they sure do! Consistency counts and McDonald’s is jamming in every town around the world.

I learned a great lesson regarding the power of consistency nearly a decade ago. Prior to selling our company, we hired an individual to create a ten minute film, describing the success story of our organization. We wanted to use this film as a sales tool for potential clients. This individual traveled for weeks to all of our locations, to film interviews of our associates at every job level. He asked every individual for the primary reason they thought we achieved such great success in the marketplace. From more than ten hours of brief interviews with hundreds of associates, one word overwhelmingly described their own sentiments for our success. That word was CONSISTENCY. No one knew what anyone else was saying privately to the interviewer. Yet almost everyone believed our success was due to the CONSISTENT SERVICE we provided over a 25 year time span. They believed our customers depended on our consistency for their own success and rewarded us with years of loyalty.

Developing consistency in all you do is one more piece of the puzzle that fits snugly into our Learning Life’s Lessons theme. It’s fitting to announce that this is the 52nd consecutive Sunday that I have written a Lesson for this website. I sincerely believe in consistency and have developed a Monday morning audience of viewers that have been reading my polls and lessons weekly for the last 167 weeks. No breaks in the rhythm. No excuses for missing a Sunday. Just sheer consistency that forces me to practice what I preach.

Every successful business person should be consistent in dealing with their clients. Every loving husband or wife should be consistent when interacting with their spouse. Every parent should be consistent in their relationships and decisions regarding their children. Our judicial system should be consistent. Our government should be consistent. Our schools should be consistent. In fact I feel safe to say that if success and achievement is a goal – a high level of consistency is the road to lead you there.

So now you may ask – how do you develop this consistency, professed to be so important in life? My answer would be……one step at a time. You can’t travel down any road until you take the first step. If you want to drive 1265 miles from New Jersey to South Florida – you can’t get there until you get in to your car. You have to drive mile one, two, three and so forth, for 20 long hours. There are no shortcuts that will get you there any faster. You have to put your time in on the road and consistently steer your car in the right direction.

The same is true in developing any type of consistent behavior. I wrote the Introduction to Learning Life’s Lessons on August 22nd 2004. I set a goal to write at least 100 of these lessons for my viewers and perhaps publish them in an e-book. That was 51 weeks ago and I am still at it. It’s not in my thought process to skip a Sunday. I just know that I am going to write a lesson every single week. I refuse to let myself down. That’s the kind of resolve you need to develop consistency. No excuses. JUST DO IT!

The by-product of each small goal you achieve – is the empowering force of confidence to stretch yourself to achieve even more difficult goals. Laziness is not part of the formula in the prescription for developing consistency. Neither is making excuses and whining. You must keep completing the necessary steps to develop consistent, positive behavior. If you can persevere, the payoff in wealth, happiness and fulfillment can be huge. In celebrating this 52nd issue of Learning Life’s Lessons - always remember – CONSISTENCY COUNTS!


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Learning Life's Lessons Master Archives
Introduction
The Real Deal Relationships | Parents Should Be Special | Children Learn By Example
Make Time For Your Kids | Don't Wait To Share | Peers and Friends Come and Go
What Can Teams Teach Us? | Who's Telling The Truth?
Should You Fight To Be Right? | Exceeding Job Expectations
Relationships with Stats and Numbers | Using Personal Computers
The Road To Improvement | Doing The Do-able | Moving The Move-able
Doing What You Say | The Greatest Generation | You Can Count On Me
Take More Pride In 2005 | Financial Independence Anyone? | I Just Didn’t Have Time!
Avoid Assuming Anything! | Never Take Anything For Granted!
The Power Of Fan Loyalty! | Dangers of Resisting Change! | Life's Peaks And Valleys
The Process Of Reinvention | Wisdom | Intuition and Instincts | A Little Bit At A Time
Why Speed Counts | The 80-20 Principle | Showing Your Appreciation
Think, Focus, And Finish | Learning From Others | The True Value Of Time
A Mother's Day Tribute | Writing Helps To Learn And Share | Are You Really Listening?
Memorial Day Tribute | Changing Is Difficult | Bubbles, Balance & Boredom!
A Perspective On Fatherhood | Why Courtesy Counts? | 1776 And Independence Day
Tools In The Right Hands | Boomers And Retirement | Playing The Games Of Life
How Tech Savvy Are You? | Rhythm And Momentum | Consistency Counts!
The Power Of Saying THANK YOU! | Fix Small Problems Quickly!
A Tribute To Labor Day | Scarcity And Value | College Footbal Lessons
The Most Important Clients | Develop A Solutions Mindset
Lifelong Learning Is Essential | A Game Of Mistakes | Respecting Rules And Laws
The Concept Of Systems | Strive To Make Others Happy | Hire Slow, And Fire Fast
A Lesson About Loyalty | Following-Up Reaps Rewards | Worry Less And Enjoy More
Live Today And Plan For Tomorrow | Something For Nothing review
Some Opinions On Advice | Resolutions Of Health & Peace
Where Dishonesty Can Lead Us | Living Each Day With Purpose | The Work Ethic
Avoiding Misinterpretations | Super Bowl And Our Culture
Start a Lifetime Word Course | Silence Is Golden Rules | A Perspective On Timelines
Invest In What You Know | Setting Priorities Is A Skill | The Power Of Prevention
Finding Relevance When You Retire | Benefit From Daylight Savings
Strive For What You Become | Choosing Price Or Quality | Understanding Your Inflation
Pursuing A Brighter Future | Creating Value And Wealth | The Ultimate Professional
Always Do Your Best | Choose Your Friends Wisely | Thoughts For The Class Of 2006
The Long Road To Showtime | In Memory Of James Rossini
Benefits Of Being A Contrarian | Innovate And Specialize Now!
Invest Your Energy Wisely! | A Hundred Weeks & Counting!
Developing A Sense Of Urgency | Does Fidelity Really Matter?
Does Brand Loyalty Still Matter? | A Perspective On Free Time
The Reality Of Competition | Why The Best Seek Education
Spend And Borrow Money Wisely | Want Your Clients To Love You?
Brainstorming Really Works | Losing Your Best Furry Friend
Be A Student Of Your Body | Drive Safe To Stay Alive | The Relevance Of Polls
The Power Of Paying Promtly | Learning Quickly From Mentors
Singing Happy Birthday Is Powerful | Always Respect Your Competitors
Gambling Is A Bad Bet | Develop An Investment Mindset
Till Respect Do Us Part | Navigating Through Holiday Shopping
Always Field Your Best Team | The Language Of Love
Forget The Ugly Past And Move On | You Are What You Think
The Internet Has Changed Our Lives | Dot The i's And Cross The t's
Service Is Not A Favor | Success + Overwhelm Equals Complacency
Why Real Deal Relationships Expire | The Ugly Costs of Misunderstandings
Taking Giant Steps And Leaps Of Faith | Searching For A Happy Life
Why Can't The Honeymoon Last? | Creating More Serenity Now
Who's Responsible For Irresponsibility? | How To Destroy Team Morale
The Gifts My Parents Gave Me | Turning Dreams And Visions Into Reality
Keep Clean, Organized Surroundings | Return Communications Like A Pro
Start Saving As Early As Possible | In Memory Of Rose Rossini
Bouncing Back From Adversity | The Early Bird Catches The Worm
How’s Your Name Brand Doing? | My One And Only Lesson On Politics
It’s Father’s Day Once Again | A Trifecta Of Benefits
Mirrors Can Bring Pain Or Pleasure | Gadgets To Improve Your Attitude
Selling Your Conscience For A Buck | Dealing With Daily Obstacles
What Really Matters In Your Life? | What Really Matters In Your Life?
A Perfect Financial Storm Coming? | Avoid Distraction Overload
Turning Passion Into Profit | Disruptive Change Will Rule The Future
Buy Tools Before You Need Them | Pessimism Or Optimism? Your Choice!
Avoid Playing The Blame Game | The Development Of Instincts
Keep It Simple, Efficient & Consistent | Understanding The Workaholic Syndrome
Relationships Are What We Live For | We May Need A Push To Get Started
The Power Of A Positive Attitude | The Emotion Of Disgust
For Boomers And Caring Citizens | The Importance Of Focusing
Always Keep Your Promises | The Power Of Energy
The Power Of Persistence | Remove The Shackles Of Indifference
Become The CEO Of Your Life | A Thirst For Knowledge in 2008
Enjoy Being More Decisive | What Happened To Accountability?
Make Health A Top Priority In 2008 | Less Talk, More Action!
Understanding Team Dynamics | Excuses Benefit No One
Life Is A Balancing Act | Is Happiness Eluding You?
How Do You Define Success? | Time Is Money
The Necessity Of Flexibility | We Are All Salespeople
Being Accountable To Yourself | Dealing With Disappointment
Why Excess Adjusts The Marketplace | Recognizing Value And Importance
Don’t Let Worry Drain Your Energy | That's Life!
Build Self Esteem Every Day | Avoid The School Of Hard Knocks
Praise More And Criticize Less | How To Increase Your Business Value
Why You Should Serve Customers Better | Don't Let Small Doubts Stop You!
Numbers, Stats And Market Forces | Always Strive For Excellence
Discipline Is Necessary For Progress | Why Service Can Really Stink
Reduce The Friction In Your Business | Avoid Being Indecisive
Everything You Do In Life Counts! | Time Is Our Most Precious Asset
High Energy Leadership | Anticipating And Preparing For Change
You Are Responsible For Your Choices | Resolve Means "I WILL"
Leading And Learning Communication Skills | Be A Member Of The 5% Club
Leading With An Unshakable Character | Defining Wealth And Value
Who Can You Really Trust? | The Rewards Of Growth
A Two Step Cure For Procrastination | Desire Is A Powerful Emotion
What Makes Customers Buy? | You Must Provide Value To Compete
Honest Self Appraisal | The Fear Of Failure | Take A Deep Breath
Are You A Master Or Victim Of Change? | Act Like A Fiduciary To Restore Trust
Which Will It Be: Inflation Or Deflation? | The Right Selling Price
Why People Don't Set Goals | Take Control Of Your Time
How To Invest Better Using Google


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